Balão Antigo

The following paragraph from my (hopefully) forthcoming article explains the video:

The activity had been, technically speaking, criminalized under a 1934 forestry 

code.  The authorities, however, seldom enforced the law, doing so usually only when a 

baloeiro stood out for some reason.  As an example, the famous João Ely once made a 

tribute balão  to Walt Disney, who had recently died.  Walt Disney company executives 

went to Rio to film the launch.  Due to the publicity, a court issued an injunction to Ely 

telling him not to proceed.  A Disney executive contacted the U.S. embassy, which 

mobilized a variety of local politicians to achieve a compromise in order to allow Ely to 

launch the tribute balão tethered to the ground.  Ely did not keep his end of bargain, since 

the notion of tethering a  balão would seem sacrilegious to  baloeiros, and released  the 

Disney  balão  in the presence of a distinguished crowd of politicians, embassy 

functionaries, Disney executives and even local police chiefs who came to watch the 

launch. Despite Ely’s indiscretion of disobeying official orders, they applauded it. (Bueno and Patrocínio, Balão, Paixão Inexplicável , 108-110)